Creative Brief
Luxin Hemp Group, rooted in green and driven by innovation, is a wholly owned subsidiary of A-share listed company Shunhao Co., Ltd. Legally operating in China’s industrial hemp extraction sector, the company leverages its advanced research center, technical expertise, and modern management to secure a strong position in the emerging global hemp industry.
Task
Wonderworks collaborated with Luxin Hemp Group to build the brand from the ground up—helping define its core identity and creating a fresh, forward-looking visual language. At the heart of this system is a specially designed “X” symbol, representing the brand’s limitless potential and boundless hope for the future. Wonderworks is providing brand identity system development, along with packaging and marketing collateral design, for Luxin Hemp Group.
