Good design turns your brand into stories
Some of brands that we worked with.
About Us
wonderworks is a branding consultancy rooted in Asia, with teams based in Taipei, Shanghai, and Malaysia. We specialise in helping cross-border brands navigate diverse markets through strategic and practical brand consultation. Our team brings together expertise across branding, design, marketing, and cultural insight to deliver well-rounded solutions. From market research and brand positioning to visual identity and strategic planning, we help brands grow with purpose and clarity—maximising impact through smart, efficient resource allocation.
Completed Projects
What We Offer
01
Insight
Uncover opportunities through research, interviews, and market analysis to understand where your brand stands and where it can grow.
02
Definition
Bring your brand to life through naming, visual identity, packaging, retail design, and communication touchpoints.
03
Expression
Bring your brand to life through naming, visual identity, packaging, retail design, and communication touchpoints.
04
Activation
Embed the brand internally and externally through culture alignment, communication strategy, and ongoing brand revitalisation.
Selected Works
The Founder
Felix Yong
Felix Yong is a seasoned Creative Director with over 30 years of experience in brand identity and design. Having worked across New Zealand, Kuala Lumpur, Hong Kong, and Taipei, he brings both global perspective and local insight to every project—delivering creative solutions that are internationally minded and culturally relevant.
• Gold Award, Hong Kong Print Awards • Horseman Award, Malaysia • Best Design Award, New Zealand
Blog
Hello world!
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10 Simple Practices That Will Help You Get 1% Better Every Day
Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products.
5 Uses of Artificial Intelligence that will blow your mind
This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.”