HomePortfolioMeiyuan 美元蜜餞 – Sustainable Packaging Enhancement

Meiyuan 美元蜜餞 – Sustainable Packaging Enhancement

Creative Brief

The ever-changing flavors contained within each fruit are gifts from the richness of the land.

A circle and a heart shape are used to symbolize the fruit nurtured by the earth—this concept inspired the creation of the core visual symbol for the packaging.

Task

In response to global sustainability goals, Wonderworks led a holistic design process, from creative concept development to production techniques. Every detail was thoughtfully considered and executed, including the use of 100% recyclable materials, ensuring that both aesthetic and environmental values were fully realized.