Creative Brief
MIRACLEAN, a new-generation stylish wet wipes brand, partnered with Wonderworks to refine and articulate its core brand values. Wonderworks restructured the packaging series architecture to ensure clear product hierarchy and consistency.
Task
Through strategic brand planning, Wonderworks developed a fresh visual identity system—creating a memorable and cohesive design language that strengthens MIRACLEAN’s presence across all touchpoints, and positions it as a modern, design-forward brand in the personal care market.
