Creative Brief
Dicos, a subsidiary of Ting Hsin Group, entered the Western fast food franchise market early and developed a chain-based comfort food system. Since its establishment, the brand has rapidly expanded across Chinese cities. In addition to fast growth in the number of stores, Dicos has continually improved in quality. The brand is currently transitioning toward its new 5PLUS store model.
Task
In response to Dicos’ brand upgrade initiative, Wonderworks participated in strategic planning and brand identity development, signage system standardization, store poster and packaging design, menu and uniform applications, interior style planning and poster design for select flagship locations nationwide, as well as the visual design system for the cafe zone.
